Spring For Art: Art and business mix, to good effect

MILLERTON — “Community†was a word used over and over by artists, business owners and shoppers alike to describe last weekend’s Spring For Art, and it was an apt description.

The event, which merged the business-minded with the creative-minded, brought roughly 650 people into the village’s Main Street area. Some were interested in the art, some came to shop and some were just curious about the event itself, which flooded out onto the sidewalks and the streets.

Spring For Art is a companion event to Fall For Art, which was held last fall. Despite the downpour of rain, the fall event was a clear hit with customers, residents and tourists alike.

Businesses in the Millerton Business Group sponsored individual artists and displayed their artwork in, around and throughout their stores from 5 to 8 p.m. last Saturday, May 1, as well as during the day on Sunday. Fifty artists found homes in 32 locations, and those who attended were given passports that could be stamped at each location where art was displayed. The passports could then be entered into a raffle for one of three prizes, each of which were bundled prizes comprised of donated items from the shops.

The art came in all shapes and sizes, from Henry Klimowicz corrugated cardboard constructions to teenager Jeremy Herz’s three stuffed animals, modeled after entries in a fictional encyclopedia of dinosaurs Herz has been working on for years.

“It’s nice to see the community come together in this way,†said David James Valyou, who was showing his pieces in the former Rexall Pharmacy building, accompanied by live electronic music by Todd Merrell.

North East Community Center Executive Director Jenny Hansell opened up the center to local food vendors, as she did last year, and pointed out that while the event works as great word of the mouth publicity for the businesses that participate, it also generates a significant amount of actual business as well.

Also noteworthy was The 14th Colony Artists, a local conglomerate of approximately 50 artists formed in the wake of Fall For Art. The group has met once a month since (e-mail markalanleibergall@yahoo.com for more information on joining the group, and look for an upcoming article in The Millerton News on the specifics of The 14th Colony Artists). They held their inaugural show in the former (currently empty) David Gavin Salon at the end of Railroad Plaza. It was a very popular attraction during last weekend’s affair.

“One of the projects we decided to have was to try to make use of commercial real estate that has been for rent, and do pop-up shows in those spaces,†explained Mark Leibergall, one of the group’s co-founders, pointing out how generous building owner Bill Flood was in giving them space to show.

“This is something that’s going on worldwide,†Leibergall added. “Artists are doing it, and Realtors like it because it brings people to their space who might rent it. They’re finding that all over the world, art is one of the biggest draws of tourism and traffic to an area. We’re just following suit.â€

The event was sponsored by Salisbury Bank & Trust, and employees were stationed in front of Simmons’ Way distributing passports. The event maintained a steady level of traffic from 5 to 8 p.m. on Saturday. When all the stores finally closed for the evening, participants who were still left made their way down South Center Street to The Motorworks, where an after party was held with live music provided by local band, YOY.

“I think it was a really good event,†said Jan Gilmor of Gilmor Glass, who led coordination of the event this year with help from B.W.’s Eagle Eye’s Barbara Walker. “We were blessed with good weather and it was well attended.â€

One of the biggest advantages was the number of first-time Millerton visitors that the event drew in, Gilmor added. Events like Spring for Art are “to promote the village,†she said, and by all counts she felt it was a success.

Rose Raffa, Loraene Doucette and Paz McNally all won one of the three raffled-off prize packages, and Gilmor said all the businesses were very generous in donating, with some even contributing to all three prizes. She thanked the village for their end on the organizing end, and said that the idea is to continue to hold these events twice a year. In fact, this year’s Fall for Art has already been scheduled for Oct. 23 and 24.

There were good spirits and creative thinking surrounding the event, a win-win-win that seemed to leave everyone happy and looking forward to continuing the events in years to come.

“I think it’s wonderful,†said Tom Gefferies, who was up from Manhattan visiting friends and was carrying several shopping bags. “There’s a very intimate atmosphere, and I ended up wandering into several stores that I might not have otherwise and,†he added, holding up the bags, “look what I found.â€

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