Licensing business 'Looking Good'

KENT — A rustic house on Railroad Street might be the last place you would think to look for the headquarters of a licensing company that markets products across the United States and around the world.

But then, Looking Good Licensing is not exactly a typical licensing company.

Co-founded by Tim Good and Paul Wheeler, the company offers design services including logos, packaging and fixtures.

It also markets products designed by a large variety of artists and brands. One of the most successful is a line called Life Is Crap.

“Three years ago the company stepped into the commerce area and the Life Is Crap brand has grown quite considerably in that period of time,†Good said. “There’s just one Life Is Crap store , and that happens to be this office right here in Kent.â€

The office, and the Life Is Crap Web site at LifeisCrap.com, offer a variety of T-shirts, coffee mugs, baseball caps and other merchandise with humorous drawings that many can relate to and laugh at, showing situations why Life Is Crap.

“I was traveling in Europe with Paul and we were literally stuck in a snowstorm and we couldn’t move anywhere,†Good said. “We got stuck in an English pub and we brainstormed ideas. We’re in the process of creating other brands, including Life Is Poop and Life Is Rough.â€

Good, who was born and raised in Birmingham, England, said that Life Is Crap is not meant to be a put-down or offensive.

“We’re not here to offend anyone, we’re here to look at the lighter side of life,†Good said. “A majority of people have a sense of humor and that’s why it’s successful. Kent is a good art town, which is why I felt it was a good home for the business.â€

Looking Good Licensing, home of Life Is Crap is open from 10 a.m. to 5 p.m. Monday through Friday and is located at 13 Railroad St. For more information call 860-927-2061 or visit lookinggoodlicensing.com.

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