Tough to avoid nauseating ads

The election is ended but the malady lingers on.

Those dreadful TV ads, which assaulted our senses and especially our sense of decency for so many weeks, played an immense role in this election. So immense, that it has become a fact of 21st-century political life that moderation in the pursuit of victory is no virtue and extremism in attacking one’s opponent is no vice.

Sadly, what too many voters knew about the candidates came from the ads. Brilliant campaign reporting and analysis reach far fewer voters than negative, truth-stretching ads on the home screen. Candidate debates attract pitifully small audiences, usually coming in third or fourth to reruns, game shows and the like.

So, the question is, what can be done about the ads? The quick response is very little. Candidates cannot be censored; it’s the law. The Communications Act prohibits a TV or radio station from rejecting a candidate’s ad based on its content.

However, stations can reject ads by third parties like campaign committees or those often anonymous groups with lofty sounding names as long as they do not contain a candidate’s image or voice.

Only one Connecticut station, WTIC-TV, the broadcasting arm of The Hartford Courant, rejected such an ad, but the ad reappeared after modifications were made, modifications that failed to eliminate all of the ad’s factual errors.

The ad was created by something called the American Action Network and accused Congressman Chris Murphy of voting for the health care bill even though it would jail those without insurance, provide health care for illegal immigrants and Viagra for sex offenders. None of this is true.

Interestingly, Murphy was not only a victim. He also sponsored the only inaccurate ad by a candidate that was voluntarily pulled from the air. It accused opponent Sam Caligiuiri of making a deal with then Waterbury Mayor Phil Giordano to keep him in office with pay after the mayor was accused of sexual misconduct with little girls.

Caligiuiri, who headed the board of aldermen, did make a deal with the mayor, but the deal enabled the aldermen to strip Giordano of power to run the city while letting him stay in office with pay until he came to trial and was convicted. When the media reported the ad’s inaccuracies, it disappeared, though the Murphy camp never admitted dumping it.

And therein lies a way to cope with these ads. News organizations should devote much, much more of their campaign coverage to reporting on the ads and examining their claims. For example, I know of no organization that sent a reporter to Georgia to find out what really happened to the Bibb firm once owned by Tom Foley. And I saw nothing on the many candidates who claimed they’d bring more jobs to the state even though the offices they sought have nothing to do with job creation.

On a more hopeful note, the law has been amended in recent years to require candidates to take some responsibility for their messages by using their image or voice to say, “I’m John Doe and I approve this ad.†If only they’d make candidates list the potentially harmful side effects of their product, the way drug makers have to do.

Wouldn’t it have been nice if an ad had to be followed by the candidate, saying, “I’m Sam Caligiuri or I’m Chris Murphy and I approve this ad, which may cause nausea, lower back pain, suicidal thoughts and tired eyes?â€

Dick Ahles is a retired journalist from Simsbury. E-mail him at dahles@hotmail.com.

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