Using art (and humor) to entice tourists

CORNWALL — There was good news and not so good news for the promotion of tourism in Cornwall.

The Board of Selectmen unveiled at their Aug. 2 meeting seven brochure racks that will be installed in yet-to-be-determined locations around town. But concerns about speeding cars seem to be overwhelming excitement about the racks.

The hefty wooden racks were made by Cornwall Millwork. They have Plexiglas-fronted shelves to hold a variety of information about things to do and see in town. In true Cornwall style, the racks will include artwork. Marc Simont  created a quintessential picture of Cornwall: the Covered Bridge, two cyclists about to cross it and a fly fisherman in the river.

Three people lounge on the riverbank: two gentleman dressed in period clothing and a discreetly posed naked woman. Their identities were kept secret at the meeting, but Simont divulged to The Journal that they are no one specific.

“They might be called Selectmen of the 18th Century,� Simont said, with a chuckle.

And the woman?The trio is actually “lifted� from a painting by Édouard Manet, “Le Déjeuner sur l’herbe.� The painting was controversial in its time, particularly in that the person looking at the painting meets the direct gaze of the nude figure.

But back to the racks. It is expected that anyone providing a legitimate brochure for an area business or event will be able to use them.

The racks, along with artfully drawn historic maps devised by the Cornwall Historical Society, are expected to be installed by mid-August. The project is funded by an Upper Housatonic Valley National Heritage Area grant.

Meanwhile, merchants are wondering if there will be any reason for people to come to Cornwall.

“I’m hanging on by a thread,� said Bianca Griggs, who owns the Wish House shop, one of the anchor stores in the center of West Cornwall.

She is also the town’s representative to the regional tourism board, and said tourists won’t come just for the scenery if the businesses close.

Fear of fast cars

Her comments were triggered in part by a rumor that Speed Alert  signs will not be installed in the village center this summer.

The radar-equipped, electronic signs would be mounted on existing speed limit signs, and flash the actual speeds of vehicles traveling up to 20mph above the speed limit.

Everyone in town seems to agree that one should go just above the blind curve on Route 128. Drivers often speed down the hill and swoop around that curve into a section of road thick with driveways, pedestrians and other vehicles.

The town center’s economic survival relies on tourists being able to stroll around the town without the fear that fast cars creates.

A second sign is likely to be posted near the other entrance to this part of town: the Covered Bridge. But concerns were expressed that the digital readout would destroy the scenery, and be useless in a spot where people can’t really speed anyway.

But it’s going to take some work and some waiting to get the sign. The state Department of Transportation (DOT) has given Cornwall a list of 11 tasks and conditions to be met, including conducting a “before� study, as well as an “after� study. Once the DOT receives the required documents from the town, it will take up to two months to review them.

In the meantime, a facade grant that the town had been promised will expire, eliminating one source of funding for the signs.

The selectmen may apply for other funding or use the Town Road Improvement Account.

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