Norman Rockwell Took Us to Homes, Drugstores, And the Movies

    A new show at the Norman Rockwall Museum, “Rockwell and the Movies,â€� is cleverly timed to take advantage of publicity generated by another new Rockwell exhibition, “Telling Storiesâ€� at the Smithsonian Institution in Washington, DC. There, 51 paintings borrowed from the collections of film directors George Lucas and Stephen Spielberg are on display.

   The Smithsonian show includes prime examples of Rockwell’s America: the little runaway boy and the macho cop who is treating him to a malt before taking him back home;  three old women gossiping, so gnarled that Rockwell used a man in drag as the model; the blonde in her convertible — how Hollywood — being teased by two truckers.  All the paintings tell stories with, as Spielberg has said, “befores and afters.â€�  

   They could be story boards.

   The conceit of the Stockbridge show is that Rockwell actually created illustrations and paintings for Hollywood studios to use in publicizing their movies.  

   There are original paintings for films such as “Stagecoach,â€� “The Razor’s Edgeâ€� and “The Song of Bernadette,â€� as well as vintage posters, lobby cards (those pieces you see in display cases at Millerton and Great Barrington theaters) and even original paintings of movie stars such as Jack Benny, Bob Hope and Bing Crosby.

   Unfortunately, Rockwell’s Hollywood paintings are bad, very bad.  In all his other work, Rockwell used neighbors or residents of the Stockbridge area as models — or more often photographs of them in staged scenes — for paintings of a simple, trouble-free, idyllic America.  

   But his technique was so good and his painterly instincts so strong that these pictures seem real and their stories true.

   Rockwell’s best work employs careful preparation of the canvas.  He laid down a rough surface of thick brush strokes then applied his tight images on top. These paintings often seem to glow with Renaissance or Dutch colorations and light.  They are “artâ€� as most Americans then wanted it: figurative, old-fashioned, real.  

   They are good without being great.

   But for Hollywood, Rockwell had to paint living people and, worse, movie stars. He simply was not a good portrait painter, and these pictures show it. Painting from photographs, usually black and white, Rockwell gave his lifeless faces exaggerated tans and colorations that make some almost caricatures. Only the poster of Tyrone Power in “The Razor’s Edgeâ€� is compellingly dramatic.  

   In the first two galleries in Stockbridge, of course, hang examples of Rockwell the master illustrator and excellent painter. If the subjects seem trivial and contrived to us now, we forget the painter’s own words: “I paint life as I would like it to be.â€� He was (and still is for the daily crowds at the museum in Stockbridge) America’s favorite painter.  At his best, he produced many fine works.  Not, of course, to tastes “refinedâ€� by the truly great painters of the 20th century, but fine works nevertheless.  They are worth seeing even if the Hollywood work is not.

     The Norman Rockwell Museum is at 9 Rte. 183 in Stockbridge, MA, (follow the signs from the center of town).  Open daily 10 a.m. to 5 p.m.  Adult admission $15, under 18 and museum members free.

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