Season Opens at TriArts . . . With Tighter Budget, Bigger Ideas

She is professional, focused and smart as a whip, but Alice Bemand is no madame sobersides. TriArts’ executive director wears an ankle bracelet, colors her hair an improbable pink and drives a hot little vintage-style, 2006 black Mustang from home in Kent to Sharon every work day. 

   “It’s very powerful,â€� Bemand tells me. “And young men always want to stop and talk to me about it, which is adorable.â€�

  Bemand, 53, also has a husband, children, a knack for reaching people, big ideas and a job that includes making a budget, recently reduceto-$600,000, cover an ambitious season of musicals ahead. That meant a 9-percent salary cut for Bemand, but as she says, “In theater, you do it for love. Not money.â€�  

   She also finds beds for actors and everybody else descending on TriArts each summer, reorganizes youth theater programs to help parents and bring in more boys. And she gets to do the sexy stuff, too, sitting in on auditions, helping select plays, and negotiating with the growing number of professionals hired to direct, act, light, choreograph and costume the shows which this year are “The Wedding Singer,â€� “The 25th Annual Putnam County Spelling Bee,â€� and the iconic “Oklahoma!â€�

   This season is notable for more than a tightened budget. To start, few children have been enlisted. For years, the playhouse staged musicals like “The King and Iâ€� and “The Music Man,â€� flooding the stage of this woodsy, venerable playhouse with local kids, the idea being to fill the house with extended families and chums. When one youngster during this year’s auditions asked how many of her kind did “Oklahoma!â€� need, TriArts’ Artistic Director Michael Berkeley said, “as many as can fit on the stage.â€�

   But that is not happening. Times are changing at TriArts and certainly Bemand backs that. “Oklahoma!â€� is the only show with youngsters this year, and then only as many as necessary, she says. “They can upstage the adults; they can upstage the story. A really smart bride doesn’t have a dozen adorable little flower girls. She wants to keep the focus on herself.â€�

   Then there’s the matter of pros on stage. Most of the shows have had one or two. Now, half of the 20 actors in “The Wedding Singerâ€� get paid for singing, acting, dancing.

   “We are bringing in more professional actors because we want Broadway quality,â€� Bemand says.

   Not so long ago, board member Pat Best talked about TriArts as “professionally enhanced community theater.â€�

   That time is over.

   “I want to up the game,â€� Bemand says. “What I want TriArts to be is a professional theater enhanced by the community. I think the community supports that vision.â€�

   Change like this  has been brewing for some time, she says, and certainly Berkeley staging “Chicago,â€� a flashy musical peopled by gangsters and tarts and performed by a lot of experienced dancers and singers, led the way in 2006. Great production. Big budget. Audiences loved it.

   In November that year Bemand was hired and started managing TriArts, like the type-A businessperson she is. (Bemand likes to say show business is about shows. And it’s about business. One can’t do without the other.)      

   “Administration is not Michael’s strength,â€� she says of TriArts’ artistic director, who is a gifted composer, pianist, performer and coach noted for making amateurs blossom on stage.

   “I’m a business person. Michael wanted to make changes. I figured out how to do it.â€�

    

But most important of all, she is expert at getting people to support TriArts. “I try to figure out what works for them.�

   

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