Business Profile: The Hive

Donna Gentile at her store, The Hive, in the Hurley Building at 37 Greenwoods Road. Photo by Justin Bridges

NEW HARTFORD —  In the bright corridors of the Hurley Building at 37 Greenwoods Road in Building A, Studio 6, you will find The Hive.

Store owner Donna Gentile has burned sage which has been wafted by a hawk feather every morning for the past two months as part of the opening ritual of the day.

Gentile said that The Hive is her dream business and is a mix of art, graphic design and community.

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