Terston celebrates 15 years

KENT — Geraldine Woodruff, owner of Terston Home Accents and Womenswear, is a long way from her roots in Edinburgh, Scotland.

And her small shop, tucked cozily away on North Main Street, is distinctly different from British Home Stores (BHS), where she was a department manager on Oxford Street in London during the 1970s.

But it was her retail experience in Europe, perhaps most of all, that prepared Woodruff for the rigors of owning a small-town business.

“A lot of people think it’s going to be easy or that it will be ‘fun,’ and it is a lot of fun for creative people,� Woodruff said. “But I don’t think everyone knows what they’re getting into. It’s a lot of work.�

Woodruff was accustomed to working 12-hour days for BHS and later at Heal’s of London, a department store owned by English designer, restaurateur and retailer Sir Terence Conran. The experience taught her, generally, what the consumer wants and how they want it presented.

After getting married and moving permanently to the United States in 1985, the dream of owning her own store finally became a reality in 1992, when Terston Home Accents opened on the corner of routes 7 and 341.

“I realized if I was going to make a go of it, I needed to find something local,� Woodruff said. “Kent is interesting because you get more traffic coming through here than you would in, say, Salisbury. I survive a lot on tourists, leaf season and private-school parent weekends.�

This month Woodruff celebrated 15 years in business. During that time she has dealt with a change in locations, the birth of two children and the expansion to selling women’s clothing in addition to home accessories.

Through it all Woodruff has conducted business in a quaint and homey manner. When customers walk into Terston they are greeted with a smile and an inviting atmosphere, thick with perfumed scents reminiscent of a boutique somewhere across the Atlantic.

It also doesn’t hurt that Woodruff has “the eye.�

“People always say ‘you have such good taste,’� she said. “If I think something is too cutesy or a fad, even if it’s fashionable at the time, I won’t carry it.�

While what is fashionable is consistently subject to revision, Woodruff’s business philosophy has remained  constant. The retailer strives to bring New York City fashion to the Northwest Corner, at a price that doesn’t break the bank.

“People come in here thinking they’ll spend $100 on a wedding gift,� Woodruff said. “And they’ll walk out spending $65 on something that looks like it cost $100.�

To celebrate 15 years in business, Terston Home Accents and Womenswear has been offering a 15 percent discount on all full-price merchandise. On Sunday, July 15, Woodruff officially celebrated the anniversary with an in-store party, complete with champagne, a treasure hunt and prizes for every 15th person who walked through the door.

“We had a lot of fun with it,� Woodruff said.

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