Wine shop raises money and awareness for animal shelter


AMENIA — Buy a bottle of wine, and a buck goes toward the local animal shelter. It’s an easy concept, but who would have guessed that it would be such a successful one? We’re talking about raising $1,000 in six months.

Certainly not Lee Bates, owner of the Cascade Spirit Shoppe on Route 22 in Amenia. Bates started her "program" in November, to honor her miniature pinscher Jetson’s birthday. Selected bottles of wines throughout the store were labelled "Jetson’s picks," and each time one of those wines sold, Bates put aside a dollar to donate to the Dutchess County Society for the Prevention of Cruelty to Animals (DCSPCA).

"It was sort of goofy but I always wanted to donate to the SPCA and I thought it would be a good way to do it and make people feel like they were helping too, in a round-about way," Bates said, adding that she chose the animal shelter for a very specific reason. "Because it’s a no-kill shelter and I just love my animals. I’m an animal person and I have a special love for all the animals no matter what they are."

That’s evident by the fact that Jetson accompanies Bates to work everyday. In fact, he’s with her most of the time, and that’s exactly how she likes it. Certainly it’s helped gain her some notoriety among her customers.

"I think Jetson is a part of my store. Actually, he’s the boss, and people are becoming more aware of everything in the store because of him," she said, adding that a lot of people now hear him on the radio ads she runs on the local radio stations. "People come in looking for him now and say, ‘So this is the infamous Jetson.’"

But if Jetson is spoiled, Bates wants to try to help other animals feel loved too. That’s why she has stuck with her program and will continue to do so, even though her goal of raising $1,000 has now been met.

"A lot of animals in the shelters don’t get a lot of extras, they’re not as fortunate as Jetson is, so it’s pretty cool to help them out," she said. "My goal was $1,000, but I wasn’t sure how long it was going to take. It came along quicker than I thought. It’s a great feeling because you just know that you’re helping so many animals."

So instead of finishing up with the fundraiser, Bates is gearing up to have more of Jetson’s picks throughout the store, which will continue to raise $1 a bottle for the DCSPCA.

"They seem pretty excited about it and they’ve extended their sincere appreciation, in honor of Jetson, of course," she said. "The biggest thing is the community support from people, even if they’re not interested in wines that are part of Jetson’s selections, they put money into the envelope to help the SPCA, and that feels good. It’s helping so many, and I just want to thank everybody for their generosity and their support."

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